OUR STORY
UPCYCLE, REINVENT, INSPIRE. Elevating Carbon into Art.
JOLAN brand was founded in 2024 through the collaboration of naval architect Jolan Trecherel, a Brittany native and an expert in composite materials, and Parisian Artistic Director Nathalie Colin. Their vision is both modern and eco-responsible, driven by a shared desire to embark on a creative journey centered around a little-known yet iconic material: carbon fiber.
The duo aspires to design sleek, stylized collections, with a signature that blends high-tech innovation, craftsmanship, and design. The brand’s rare object collections explore unique interpretations of their signature material: recycled carbon fiber. Upcycled from production offcuts or damaged elements from prestigious motorsport and offshore racing events, carbon fiber is transformed into a range of exceptional accessories and objects, often produced in limited editions due to the material's rarity. The brand’s traceability system ensures the origin of the carbon fiber and tells the extraordinary sporting stories behind each piece. These Made-in-France collections are individually designed, either by the two founders or in collaboration with invited artists, with all production taking place in their workshop in Quimper, Brittany.
Jolan, a naval architect by training, combines his expertise in composite materials in offshore racing with his experience in yacht design studies. His passion for this noble and subtle material is matched only by his love for high-performance sports. A former Olympic sailor who competed in a World Championship in Laser, Jolan has also sailed with renowned sailors in New Zealand, the birthplace of the America’s Cup.
Since 2019, Jolan has specialized in recycling carbon fiber from production offcuts of boats belonging to the top offshore racing teams. He has successfully led multiple collaborations with international skippers to elevate a material rich with history. His deep expertise in material innovation fuels his passion for designing exceptional models and objects, where he can inject his technical knowledge into every creation.
Driven by a desire to further enrich the storytelling behind each piece, Jolan and Nathalie launched the brand JOLAN and the eponymous design studio to create exceptional and unique collections and collaborations.
JOLAN TRÉCHEREL
Nathalie Colin’s international career and creative vision have been pivotal in shaping her journey. As the first Artistic Director of Swarovski, she spearheaded the transformation of the brand for 14 years, from a traditional manufacturer to a leader in the fashion jewelry sector. Educated in France and at the Fashion Institute of Technology in New York, Nathalie also lived and worked in China. For over 30 years, she has advised and guided companies in luxury, fashion, electronics, lifestyle, and cosmetics : from NIKE, ASICS, ADIDAS, RAY-BAN, SHISEIDO, COTY, PANASONIC, DISNEY, WORLD GOLD COUNCIL...
Nathalie has a particular passion for collaborative projects where the brand’s DNA intersects with carbon fiber in a design approach rooted in circular economy principles.
Convinced that collective intelligence fosters the best ideas, she leverages her extensive network of international designers and creatives based on each project. An entrepreneur and co-founder of the creative agency MAISON MINUIT, Nathalie also advises major jewelry groups both in France and internationally, designing iconic and eco-responsible collections for them.
The JOLAN brand embraces a long-term vision, one of rarity and the time required to conceive and craft beautiful objects. We offer our clientele new releases in line with the timing of our collaborations and in tune with our creative desires.
